Rapper Big Sean Announces He Will Be Making Collabs With Puma

Rapper Big Sean Announces He Will Be Making Collabs With Puma 

BHR Hollywood Reports.........The Detroit-native rapper quietly made a major announcement. After calling out Puma baskets as his new favorite sneakers, he revealed that he had actually inked a deal with Puma to launch a line of Big Sean gear for the sportswear brand. His official title is "Creative Collaborator and Global Brand Ambassador."

For as long as the I Decided. rapper has been in the public eye, Big Sean has been an Adidas guy. A quick Google search shows Sean frequently decked out in Adidas pieces and he even designed shoes for the brand—just like his label mates Pusha T and Kanye West.

Big Sean 

 So it's interesting that the rapper would leave the Brand with Three Stripes behind for their longterm rival (FYI: Adidas and Puma were founded by brothers Adolf "Adi" Dassler and Rudolph Dassler, respectively.), but hardly surprising.

“We are thrilled to have Big Sean on board. Anyone who's followed him throughout his career will know that his talent goes beyond music.

His passion for creativity and individuality is very strong," Adam Petrick, PUMA’s global director for brand marketing, said.

Big Sean  X  Puma 

 "We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”

Big Sean is joining Puma's ever-expanding roster of big name collaborators.

The brand has been making major moves with some of the most popular (and most followed, of course) tastemakers today, including Kylie Jenner, Rihanna, and most recently The Weeknd in an effort steadily turn the its appeal around from a second-tier athletic gear purveyor to a design-first powerhouse for people of all walks of life.