Producer Timbaland And LaLa Anthony Are Coming Together For New Hip Hop Docuseries
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| Producer Timbaland And LaLa Anthony Are Coming Together For New Hip Hop Docuseries |
Anthony will be named executive producer with CEO David George, Will Nothacker and Derek Gordon of Leftfield Entertainment, while Timbaland will be executive producer of music on the show.
The untitled project will center on Face Time Agency, one of the industry's top casting agencies for booking music video and hip-hop fashion models.
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| Timbaland |
Clients include Kanye West, Drake and Robin Thicke, among others. Set against the backdrop of the New York City nightlife scene, the drama will shine a light on the cutthroat entrepreneurial side of hip-hop, with models, DJs and social media stars trying to break through as moguls in their own right.
Anthony will exec produce, along with David George and Will Nothacker for Leftfield Pictures, and Derek Gordon.
Similar to his role on Empire, Timbaland will serve as executive music producer. The project is currently in development and there is no network attached.
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| La La Anthony |
“I'm thrilled to be executive producing a project that offers a true insider’s look into the business side of hip hop, especially one that explores the lives of fascinating women who have used hip-hop as their platform to become successful entrepreneurs in fashion, music and more," Anthony said in a
statement.
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| Timbaland |
This marks the latest big-name venture for Leftfield Entertainment, which recently signed Real Housewives star and Skinnygirl mogul Bethenny Frankel to an overall deal.
“La La and Timbaland are perfect examples of what can be achieved when talent, determination and creativity collide with entrepreneurship," George, Leftfield's CEO, said.
"We’re thrilled to be in business with these two entertainment innovators to create a series that uncovers a unique, rarified faction of hip hop and provides a true soundtrack for the unpredictable journey toward fame and fortune."
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