The People Are Outraged.....Target Promotes Their New "Annie" Clothing Collection With White Models, And Not Quvenzhane' Wallis The Star Of The Movie

Target Promotes Their New "Annie" Clothing Collection
With White Models, And Not Quvenzhane' Wallis The Star Of The Movie

BHR Hollywood Reports..........Target has stirred outrage with an “Annie”-themed ad campaign featuring a white model in place of the black actress who stars in the latest film version of the rags-to-riches story.

An online petition calling for the big-box retailer to remove the ads and apologize to "Annie"

   

Quvenzhane' Wallis The Star Of Annie

 star Quvenzhané Wallis had accrued more than 10,000 signatures by Wednesday morning.

The petition launched on Monday.

The ad campaign, which began promoting an “Annie”-themed collection in early November, ended this month on schedule, Target told The Huffington Post on Wednesday.

Target originally courted Wallis to model in the campaign, but did not reach an agreement with her, Target said.

  

Target Clothing Ad

 Instead, both Wallis and co-star Jamie Foxx consulted the Minneapolis-based retailer on the campaign and appeared at both Target’s September sales meeting and at a launch event for the collection in New York City in November.

That wasn’t enough for some who felt the ads for the collection, which is now on clearance racks, focused too heavily on the white model, the only one photographed wearing Annie’s iconic red dress.

The campaign materials did feature at least one non-white model.