CBS & THE NFL Bogards Rihanna Song & No Further Broadcasts
|CBS & THE NFL Bogards Rihanna Song for the entired Year|
The Pop Star singer told the NFL “F— you,” on Twitter this morning, the league has returned the favor.
A CBS spokesman said any plans to re-introduce her song “Run This Town” to their Thursday Night Football open had changed, and she won’t be involved in any further broadcasts.
“Beginning this Thursday, we will be moving in a different direction with some elements of our Thursday Night Football open,” CBS senior vice president of communications Jen Sabatelle said, via USA Today. “We will be using our newly created Thursday Night Football theme music to open our game broadcast.”
The league pulled the song of the famous domestic violence victim as part of an effort to adopt a more serious tone to the Ravens-Steelers pre-game in light of the Ray Rice news of the week.
|CBS decides to exclude Rihanna from all pre-games|
CBS Sports officials told Richard Deitsch of Sports Illustrated that they will no longer use a planned opening segment featuring Rihanna’s “Run This Town.” Rihanna, like Janay Rice, was the victim in a high-profile domestic violence case.
Instead, CBS will begin the pregame show with a report from Norah O’Donnell, who interviewed NFL Commissioner Roger Goodell on Wednesday.
This was not the way CBS expected to open its coveted Thursday Night Football programming, but CBS Sports chairman Sean McManus told Deitsch that the Rice case is simply too big not to be the focal point of tonight’s game in Baltimore.
This story has done something that few off-field stories in NFL history have managed to do: It has overshadowed the game. CBS has a tall order juggling the need to address that story with the need to satisfy fans who tune in to watch a football game.