RIRI is To Much For The Branded.......Rihanna Branded Too Sexy For Nivea Skincare Ads By New Boss
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BHR HollyWood Reports Rihanna has been branded as a "no go" by the new Nivea cosmetics boss Stefan Heidenreich as her image is too raunchy for the family brand.
The Bajan songstress, whose 'California King Bed' sultry hit features in the background of one of the Nivea skincare ads has been shunned by the new Nivea Cosmetics tycoon as he thinks her image doesn't fit with the skincare brands' campaign, a year on from the family brands' excitement to have her on board.
"The advert starring Rihanna was a no go," said the 49-year-old tycoon to the German media.
"I do not understand how Nivea can be brought into association with Rihanna."
Propelled into the list of the Forbes magazines top 30 richest celebrities under 30 in July through her contract with the skincare brand, the 'Take Care' singer doesn't seem to fit the image for the new head of the brand.
"Nivea is a company which stands for trust, family and relability," he added.
Sounds like Rihanna doesn't fit the bill at all for Heidenreich. I'm Big Blac this is your BHR HollyWood Report
BHR HollyWood Reports Rihanna has been branded as a "no go" by the new Nivea cosmetics boss Stefan Heidenreich as her image is too raunchy for the family brand.
"The advert starring Rihanna was a no go," said the 49-year-old tycoon to the German media."I do not understand how Nivea can be brought into association with Rihanna."
Propelled into the list of the Forbes magazines top 30 richest celebrities under 30 in July through her contract with the skincare brand, the 'Take Care' singer doesn't seem to fit the image for the new head of the brand.
"Nivea is a company which stands for trust, family and relability," he added.
Sounds like Rihanna doesn't fit the bill at all for Heidenreich. I'm Big Blac this is your BHR HollyWood Report
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