Apple Announces They Will Be Teaming up With Cash Money Records For New Documentary

Apple Announces They Will Be Teaming up With Cash Money Records For New Documentary
Apple Announces They Will Be Teaming up
With Cash Money Records For New Documentary
BHR Hollywood Reports.........Cash Money Records and Apple Music have struck a deal, but it isn’t for new music—it’s for a documentary

We know so because the co-founder of Cash Money, Birdman, posted a pic to his Instagram account over the weekend, saying: ‘It’s official… Cash Money makes a power move with Apple Music.’

That ‘power move’ will no doubt entail some kind of exclusivity guarantee – which spells bad news for Spotify.
Birdman And Lil Wayne 
Apple may well have stumped up a big cheque to make it happen, potentially alongside some promotional guarantees regarding both iTunes and Apple Music itself.

One possible option: Apple paid out a weighty advance to Cash Money, at least some of which will be recouped from the label’s future Apple Music/iTunes income.

Another: the two parties are co-creating content, whether music or video, which will remain exclusive to Apple.

Nicki Minaj 
Worth mentioning that another artist signed to Cash Money is… Drake, who agreed a reported $19m deal with Apple last year.

Since then, Apple has enjoyed a two-week exclusive for Drake’s record-breaking album Views, released back in April.

In addition, Apple is believed to have funded Drake’s video for One Dance, which remains officially unavailable on YouTube.

Drake 
Earlier this year, Birdman revealed that a script was in the works for a Cash Money biopic, inspired by last year’s N.W.A blockbuster Straight Outta Compton. “I think that Dr. Dre and Ice Cube…I think they are geniuses for what they have done and accomplished,” he said. “For them to do that and to make it trend-setting, they opened doors for us. And I just think that what we have is way more special, because we’re in modern times.”

Apple Music has long been in the fight to secure more video content and rappers have been a part of that battle.

 Dr. Dre, for instance, is reportedly filming a mini-series titled “Vital Signs” as part of that initiative and will.i.am will act as a judge on the platform’s “Planet of the Apps” game show, along with Gwyneth Paltrow and Gary Vaynerchuk.

Other video content has also been secured recently. In addition to all of the above, James Corden’s “Late Late Show” segment “Carpool Karaoke” will also have a spinoff through Apple.

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