Apple Announces They Will Be Teaming up With Cash Money Records For New Documentary
|Apple Announces They Will Be Teaming up |
With Cash Money Records For New Documentary
We know so because the co-founder of Cash Money, Birdman, posted a pic to his Instagram account over the weekend, saying: ‘It’s official… Cash Money makes a power move with Apple Music.’
That ‘power move’ will no doubt entail some kind of exclusivity guarantee – which spells bad news for Spotify.
|Birdman And Lil Wayne|
One possible option: Apple paid out a weighty advance to Cash Money, at least some of which will be recouped from the label’s future Apple Music/iTunes income.
Another: the two parties are co-creating content, whether music or video, which will remain exclusive to Apple.
Since then, Apple has enjoyed a two-week exclusive for Drake’s record-breaking album Views, released back in April.
In addition, Apple is believed to have funded Drake’s video for One Dance, which remains officially unavailable on YouTube.
Apple Music has long been in the fight to secure more video content and rappers have been a part of that battle.
Dr. Dre, for instance, is reportedly filming a mini-series titled “Vital Signs” as part of that initiative and will.i.am will act as a judge on the platform’s “Planet of the Apps” game show, along with Gwyneth Paltrow and Gary Vaynerchuk.
Other video content has also been secured recently. In addition to all of the above, James Corden’s “Late Late Show” segment “Carpool Karaoke” will also have a spinoff through Apple.